25/03/2015 – Barry Sternlicht’s 1 Hotels Vision for Starwood | Pursuitist

25/03/2015 – Barry Sternlicht’s 1 Hotels Vision for Starwood | Pursuitist

On March 25th, 2015, Starwood Capital Group Chairman and CEO Barry Sternlicht announced the launch of the new mission-driven luxury lifestyle brand 1 Hotels. The first property debuts in South Beach, followed by Central Park in late spring and Brooklyn Bridge Park at the end of 2015.

1 Hotels aims to change industry standards—more than a hospitality brand, from no paper or plastic in the guest rooms to nature as art and lobby farmstands, 1 Hotels celebrates nature while encouraging sophisticated travelers to live well, do better, and connect with the world around them.

Each hotel in the portfolio is consciously designed in collaboration with eco-friendly architects and craftsmen, and each property features high-design with low-impact, reclaimed and natural materials wherever possible.

“It’s simple. We have an impact on nature and nature has an impact on us. I decided that if I was ever going to create another hotel, I wanted it to be more than a brand; I wanted it to be a cause.” said Barry Sternlicht.

At 1 Hotel & Homes South Beach, guests will be welcomed with 3,000 feet of living wall wrapped-around its exterior with 11,000 local tropical plant varieties and art as nature pieces. In New York, guests will see a three-story living wall of English Ivy on the building’s exterior and be greeted by hanging kokedamas in the lobby with terrariums and indoor window planters in guestrooms from Brooklyn-based Sprout Home.

Both the South Beach and Central Park properties were designed from existing buildings that were overhauled to adhere to the brand’s standards for less consumption and more conservation.